The Open University Open Qualification
The Brief
Long-term client, The Open University, approached us to create an animation to promote the launch of the UK’s most flexible degree course - The Open Qualification.
Concept, Production & Delivery
For this project, we decided with the client that a hand-drawn animation style would lend itself well to the content. This way, the creativity of making scenes transition between one another and showcase that anything is possible, really linked to what The Open Qualification stands for. We scripted the animation from the client brief, went through script re-writes and then designed and created storyboards before sign off. As part of the process, we created concept animatics for client review before animating and added sound design to bring the pictures to life.
The Outcome
Our animation now features as part of the introductory learning experience within The Open University’s OpenLearn course, a key resource used in qualification induction. This course is openly accessible and widely signposted to students beginning their study journey, particularly those enrolling on The Open Degree, one of the university’s largest and most popular qualifications. By integrating the animation directly into this high-visibility resource, the project now sits at a meaningful point of student engagement, supporting thousands of learners as they navigate the foundations of multidisciplinary study.
Our Work
Sika Product Films Campaign
Creating a set of how-to product videos with cutdowns for social advertising
World Athletics
Creating an international animation campaign for promoting safeguarding in sport
Content creation with purpose.
What Our Customers Say
From the outset, the Main Media team understood our aim to add storytelling to the project experience. The team went over and above for Havens Hospices. They took time to understand the cause and why it matters to our community, which shone through the final films.
Amy Dearing / Director of Fundraising & Marketing
The entire process, from start to finish, was seamless, thanks to the efforts of the whole Main Media team. What stood out most was how well they understood our brand and how they made the families involved in filming feel at ease.
Alicia Bannister / Marketing and Communications
The team was incredibly friendly, and I had complete confidence in their ability to deliver the vision we had in mind. They fully understood Ipeco and it was clear they connected with our brand, which made the entire process smooth and enjoyable. We couldn’t be happier with the final result.
Jenna Starr / Marketing Manager
The whole team are professional and friendly, their approach helps even the most nervous people feel at ease and they produce heartfelt authentic results.
Sarah Carter / Marketing Manager
From the outset, the team demonstrated a real understanding of our vision. They brought a high level of creativity, professionalism, and attention to detail, consistently offering valuable ideas and suggestions throughout the process.
Greg Rawles / Marketing Manager
Simply, they know exactly what they are doing. Give them the brief and they do the rest. No fuss and the end result is always professional and well executed.
Denise Rossiter / CEO
The team are brilliant. They are creative and so easy to work with. They find solutions to problems and ill thought out filming areas (Science Museum flashback!). They turn things around really quickly, are very high quality, provide creative input and are really cost competitive. They are also adept at working with people at all levels and making even the most nervous interviewee feel comfortable
Jillian Murphy / Marketing and Communications
Trusted By Brands, Made For People
We've worked for companies across the UK - but it's the individuals behind the brands that matter most. Every video we create is a collaboration, crafted to connect with real people and spark real impact.
Let’s Make Waves Together - Powerful Video Starts Here
Powerful stories don’t just blend in, they stand out through impactful video production. At Tidal Film, we specialise in creating films that connect with your audience, spark conversations, and leave a lasting impression across the UK.
